Who remembers the old Drake ? Once just a sensitive rapper with a mini-fro, is now a full-on business. His most recent album,Views, cemented his status as a king of commercially viable rap, his brand OVO has legitimate credibility in the streetwear scene, and his Air Jordan collaboration is one of the brand’s most coveted capsules.
Buying a pair of OVO x Air Jordan 10s on eBay could run you $600, but the versions Drake just unveiled on Instagram are, sadly, a one-of-one custom. They’re also made of solid gold.
I did the math, and if he is in fact telling the truth about their weight, that means he would have had to drop $1.9 million dollars on these sneakers. ( Based on current gold values.) That doesn’t begin to take into account how much Drake had to pay artist Matthew Senna to craft these Gold-memberish Jordans.
What better way to do that than to spend an amount of money that could buy a person a mansion on a single pair of kicks?