Kanye West launched a pop-up shop in New York City on March 18 to release The Life of Pablo collection inspired by his latest album release.
Reports say that the line stretched across the block prompting police to close off the entire area. Fans flooded the streets in SoHo in order to get a piece of the collection, which included shirts in memory of Kanye’s mother Donda West as well Kim Kardashian’s father Robert Kardashian for $45.
The collection includes red and blue hoodies with the words “I Feel Like Pablo” for $95, burgundy bomber jackets for $350 and a $400 denim jacket which features the handwritten track listing for the album.
Other items available at the store are: beanie ($35), hat ($40), kids Ultra Light Beams long sleeve shirt ($40), Ultra Light Beams long sleeve shirt ($65), kids hoodie ($50), coaches jacket ($110), Season 1 and 2 zine ($200).
Most of the items feature the text “The Life of Pablo” in an old English script.
Customers must stick to a two-item limit.
In the past, Kanye West opened pop-up shops in various cities in order to promote his previous album Yeezus.